The nominees of the very first Ocean Digital Creative Competition Amsterdam have been announced!

Amsterdam, 3 June 2021 – And the nominees are… After long deliberation, the jury has selected the nominees for the very first Ocean Digital Creative Competition Amsterdam. It was up to the jury to choose the most unique and creative ideas in Digital Out-of-Home from the 74 entries. The nominees have a chance to win €500,000, €250,000 and €100,000 in gross media value in two categories.

On 27 May, the eleven judges gathered at Ocean Outdoor’s Amsterdam office to judge the 74 entries in the Commercial (55 entries) and Non-Profit (19 entries) categories. After an afternoon of pondering, capped off with heated debates

Inge Ligthart, CEO Dawn – “It’s good to see all these creators used the possibilities of the digital outdoors so smartly. Sometimes for awareness, sometimes for good and even better; sometimes the message became a service in itself. That’s true creativity”.

Joris Kuijpers, Founder/Creatief Directeur, The Family Amsterdam – “For a change, let’s look at the best idea and application rather than the best purpose.”

In times like this, when we can’t go out shopping together, we’ve opted for a special collaboration with Capitola and Uberkraft to give substance to the announcement of the nominations and the award show on 17 June.


Banner DCC Amsterdam Link

Are you one of the nominees? Click here, because the jury will tell you in person!!
If it doesn’t work right away, go to the settings on your mobile, settings for Safari, settings for websites and under ‘Camera’ change the setting to question. Now it will work!

Cees Dingler, MD/Creative Director Capitola – “Augmented Reality used to be activated with an app, which was quite a hurdle. As of this year, we’re making it possible to activate the technology via your web browser. This way, brands can finally reach the masses and use AR as a campaign tool. At the beginning of this year, we placed Lillian Marijnissen SP with the voter in his living room. The click rate of this turned out to be very high. What we created in a short time together with Ocean is a basic application, but much more is possible, of course, such as interaction with your virtual environment, gaming and links to market places.”

The first Ocean Digital Creative Competition Amsterdam

This year marks the first time that Ocean Outdoor Nederland, in collaboration with Adformatie, has launched the very first digital competition in the Netherlands. This competition is all about the most unique and creative idea in Digital Out-of-Home. The competition in which everyone with a good idea could compete for the top prize of €500,000 gross media value.

The jury consists of people with a background in creation, digital, technology, media or marketing who have all have a proven track record. We are proud to present the judges:

  • Carolien van ‘t Hek – CEO UM Nederland
  • Caroline van Turennout – Marketing & e-Commerce Director Zeeman
  • Cees Dingler – MD/Creative Director Capitola
  • Gerard Ghazarian – Founder Candid
  • Inge Ligthart – CEO Dawn
  • Joris Kuijpers – Founder/Creatief Directeur, The Family Amsterdam
  • Lydi Siebers – CMO Benelux HelloFresh
  • Maddie Raedts – Founder, IMA & Global Head of Social for Fashion & Luxury, MediaMonks
  • Max Pinas – Creative director Dept Agency
  • Mervyn ten Dam – Creative Director dentsuACHTUNG!
  • Patrick de Laive – Founder & CPO TNW

De award show

The award show during which the winners of the very first Ocean Digital Creative Competition Amsterdam will be announced, will be held on 17 June.

If you have any questions, please contact us at or call Marlies Smits: +316 1076 6161.

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