Full digital Ocean network live in Westfield Mall of the Netherlands
Westfield Mall of the Netherlands, 23 March 2021 – Ocean is proud to announce that the entire network of digital screens in Westfield Mall of the Netherlands is operational. Westfield Mall of the Netherlands has opened its doors and the 49 digital screens are officially live.
Last week, Westfield Mall of the Netherlands opened the all-new experience, an all-encompassing, unique, innovative shopping, dining, leisure and entertainment destination in the heart of the Randstad conurbation, Leidschendam. From brunch to shopping, from catching a film to extensive dining, the experience is central at this mall. In addition to 280 shops, this new and fully covered shopping and experience mall of 117,000 m² ‘with a four-star service level’ also houses a mega cinema, a bowling alley, the Gamestate arcade hall and Instagram museum Youseu.
Spread throughout the mall are 22 digital totems (17 inside and 5 outside). Both sides of the totems are flanked by a digital full-motion screen of 2m². The use of this network guarantees multiple touch points with consumers.
The most iconic proposition is the ‘Carousel’, the only one of its kind in the Netherlands. It is an imposing 17-m² double-sided screen that is suspended from the ceiling and rotates slowly. This rotating full-motion screen hangs in the middle of the central plaza and contributes to the unique experience of the consumers.
In addition, there are also two unique large format digital eye-catchers in the mall: the ‘Large-Format Landscape’ of 20m² and the ‘Large-Format Portrait’ of 28m², both of which are ideal for innovative campaigns.
“No one needs to wonder what retail will look like in the future. You can experience that now that Westfield Mall of the Netherlands is open. No expense has been spared to turn shopping into a true experience. Ocean Outdoor is a proud partner of Westfield Mall of the Netherlands and will operate 49 iconic digital screens in the mall.
We offer advertisers an unprecedented network for reaching very interesting target groups. In addition, Westfield will be central to Ocean Outdoor’s digital innovation strategy. Many new (possibly interactive) media concepts will be launched from Westfield Mall of the Netherlands. We’re looking forward to a great continuation of the wonderful collaboration with Unibail Rodamco Westfield with the aim of making Westfield Mall of the Netherlands a great success together!” – Xavier Tilman, Managing Director Ocean Outdoor.
“Completely different from other shopping centres in the Netherlands, partly because of the arrival of various flag ship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience and service are key at Westfield, so we sat down with every retailer to create a unique experience within the Mall” says Teun Koek, Project Director Westfield Mall of the Netherlands
“Completely different from other shopping centres in the Netherlands, partly because of the arrival of various flag ship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience and service are key at Westfield, so we sat down with every retailer to create a unique experience within the Mall” says Teun Koek, Project Director Westfield Mall of the Netherlands
If you want to know more about the advertising options, please contact us at sales@oceanoutdoor.nl .
For other questions, please contact:
Marlies Smits: marlies.smits@oceanoutdoor.nl of +316 1076 6161.
Ocean Outdoor Nederland
Ocean Outdoor Nederland is the market leader in Digital-Out-of-Home (read: DOOH), the fast-growing specialisation within Out-of-Home. With a national network of 190 locations and 331 screens along motorways and in the cities, we reach millions of people each day.
Ocean Outdoor Nederland attaches great importance to quality and innovation. That is why we continuously invest in the latest DOOH technology and research opportunities for advertisers, media agencies and contracting authorities.
Ocean Outdoor Nederland is part of Ocean Outdoor Limited with offices in the United Kingdom, Sweden, Finland, Denmark and Germany.