Leidschendam, 3 September 2020 – Unibail-Rodamco-Westfield has announced that Ocean Outdoor Nederland has been selected as media exploitation partner for all digital screens in Westfield Mall of the Netherlands. The company has been selected because of its innovative and spectacular vision that fits well with the ambition level of the Mall. All screens will be visible from the Mall’s opening, which is scheduled for March 2021.
Ocean is a trusted partner for Unibail-Rodamco-Westfield. The company also provides several digital displays in Westfield London and Westfield Stratford City and in several cities in Scandinavia.
Bart van Twillert, CEO van Westfield Mall of the Netherlands: With Westfield Mall of the Netherlands, we’re realising a unique project in the Netherlands, which also includes a unique Digital Out-of-Home partner. We want to make a day in the Mall a true experience and Ocean’s digital screens will certainly contribute to that. For example, the central plaza, a place where you will find the latest shopping trends, boutiques and pop-up stores, will have a rotating screen of 20 square metres. Such a thing doesn’t yet exist in the Netherlands and that’s precisely why it works so well with this project. In addition, the digital screens are also an important media channel for brands. The Mall is a place where brands can come into contact with about 15 million visitors every year. We know this form of marketing is already being used a lot abroad and we’re now also bringing it to the Netherlands. We’re convinced that this will be a success, especially with an experienced partner like Ocean.”
In addition to the large screen on the central plaza, the Mall will soon have 21 digital totems with a total of 42 screens, of which 17 totems will be placed inside the Mall and 4 outside. In addition, there will be a large, digital screen of 17 square metres outside.
Xavier Tilman, Managing Director van Ocean Outdoor Nederland adds: Westfield Mall of the Netherlands truly challenged us to think outside the box. Due to the scale and ambition of the Mall, we have approached this project as if it were its own city with several shopping streets, rather than a shopping centre. The digital screens can be seen throughout the Mall and adapt to the environment in terms of content. Because everything is fully digital and interactive, the screens really contribute to the overall experience that Westfield Mall of the Netherlands will offer. I’m proud that with this approach, we can now also expand our successful international collaboration with Westfield in the Netherlands and I’m convinced it’ll be a success!”
The opening of Westfield Mall of the Netherlands is planned for March 2021. This is also the time when all digital screens will go live. In the near future, Ocean and Westfield will be looking for launching partners who will be visible on the screens during the opening.
About Westfield Mall of Netherlands
Unibail-Rodamco-Westfield is investing more than €600 million to transform the outdated Leidsenhage shopping centre into an international retail icon. With a floor space of 117,000 m2, Westfield Mall of the Netherlands will offer flagship stores from leading brands, shops from local entrepreneurs and a variety of trendy cafés and restaurants. The centre will also accommodate a 10-screen cinema, food market FRESH! and a dedicated boutique area. The opening is scheduled for the first part of 2021. The cutting-edge and fully covered building is a special combination of steel, glass and sustainable technology designed by MVSA Architects in collaboration with the municipality of Leidschendam-Voorburg. Follow the renovation of Leidsenhage at: leidsenhagevernieuwt.nl and mallofthenetherlands.com.
About Ocean Outdoor Nederland
Ocean Outdoor Nederland is the market leader in Digital-Out-of-Home (read: DOOH), the fast-growing specialisation within Out-of-Home. With a national network of 154 locations and 272 screens along motorways and in the cities, we reach millions of people each day. Ocean Outdoor Nederland attaches great importance to quality and innovation.
That is why we continuously invest in the latest DOOH technology and research opportunities for advertisers, media agencies and contracting authorities. Ocean Outdoor Nederland is part of Ocean Outdoor Limited with offices in the United Kingdom, Sweden, Finland, Denmark and Germany.