Westfield Mall of the Netherlands, 30 September 2021 – Since the opening of the Mall, Ocean has operated 49 digital screens here. With the arrival of the new ‘The Unlimited’ digital screen, Ocean is expanding its portfolio and thus reinforcing its unique proposition.
In addition to the current screens – Carousel – The Entrance – Large Format Landscape – 44 Digital Totems – there is now also The Unlimited. This unique screen is 28m² in size, fully interactive and perfect to use for our specials, Deepscreen™, AR or Speechbubbles. Thanks to the location of the screen, it is very suitable for activations. For instance, a dedicated campaign with promotion, your own stand in front of the screen, the distribution of goodies, a photo booth, etc. At Ocean Labs, we come up with technical and creative suggestions and we are happy to assist in setting up activations.
Xavier Tilman, Managing Director Ocean Outdoor Nederland – “The launch of The Unlimited in the wonderful Westfield Mall of The Netherlands is a new chapter in the history of Digital Out of Home.
The Unlimited is a unique proposition in which everything that makes Digital Out of Home so powerful comes together and nothing is left to the imagination. The 28-m² full-motion screen in the heart of Westfield Mall of the Netherlands contains state-of-the-art technology that makes it possible to realise various forms of interaction, including augmented reality and interactive gaming.
Deepscreen™ technology, successfully introduced recently, with which 3D campaigns can be shown and expressions truly come to life, is also possible. To further increase the effectiveness of campaigns, Ocean also offers the possibility to combine screen deployment with promotional activation for the screen. A unique opportunity for advertisers to add low-threshold impact to a campaign in an inspiring shopping environment.”
Westfield Mall of the Netherlands
Westfield Mall of the Netherlands is grand and spectacular. The Mall gives visitors a ‘360 degree experience’. Here, you will find hundreds of shops with three-dimensional shop windows, a Kinepolis cinema with eleven screens, an indoor fresh food market, bowling alleys, an Instagram museum and other leisure attractions. This new and fully covered shopping and experience mall of 117,000 m² is definitely worth a visit.
Ocean Outdoor Nederland
Ocean Outdoor Nederland is the market leader in Digital-Out-of-Home (read: DOOH), the fast-growing specialisation within Out-of-Home. With a national network of 195 locations and 335 screens along motorways and in the cities, we reach millions of people each day. Ocean Outdoor Nederland attaches great importance to quality and innovation. That is why we continuously invest in the latest DOOH technology and research opportunities for advertisers, media agencies and contracting authorities. Ocean Outdoor Nederland is part of Ocean Outdoor Limited with offices in the United Kingdom, Sweden, Finland, Denmark and Germany.
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