The first digital Stay Safe tool

Amsterdam, May 2020 – Ocean Outdoor Nederland developed the first digital Stay Safe augmented reality tool in recent weeks. Launching partner Westfield Mall of the Netherlands is the first to use this tool. This innovative application detects passers-by in the shopping centre and via the digital screen, it tells when they are not keeping enough distance from each other.

The current situation in which our society finds itself at the moment requires adaptability, but also innovation. Measures taken by the government and the National Institute for Public Health and the Environment (RIVM) to prevent the spread of the Coronavirus are still in force. Recent weeks and the coming period see relaxation, but the rule to keep 1,5 metres apart will continue to apply. With Westfield Mall of the Netherlands as a launching partner, Ocean wants to help draw people’s attention to this distance rule.

The digital stay safe application is a tool that detects the public walking past the digital screen and simultaneously shows it on the screen with a large grey circle of 1.5 metres around each person. When people keep less than 1.5 metres away from each other, the circle turns red. This way, they are reminded of the fact that they’re not keeping enough distance. As soon as the people keep enough distance again, the red circle will turn grey again.

Johan van Doorn, Shopping Centre Manager van Mall of the Netherlands – “In these challenging times, it’s our priority to protect the health of our visitors, retailers and members of staff. We work with all our entrepreneurs and partners to realise the safest possible environment and ask visitors to take each other into account. It’s great that together with Ocean Outdoor, we can launch this innovative tool in Mall of the Netherlands to help our visitors with that.”

The Stay Safe tool can be used for any other interactive digital screen of Ocean Outdoor in the Netherlands. The application has been developed on Ocean Outdoor’s own platform, making it easy to deploy and adaptable to any environment. If interested, please contact Marlies Smits: marlies.smits@oceanoutdoor.nl of +316 1076 6161.

Ocean Outdoor Nederland

Ocean Outdoor Nederland is the market leader in Digital-Out-of-Home (read: DOOH), the fast-growing specialisation within Out-of-Home. With a national network of 161 locations and 275 screens along motorways and in the cities, we reach millions of people each day.
Ocean Outdoor Nederland attaches great importance to quality and innovation. That is why we continuously invest in the latest DOOH technology and research opportunities for advertisers, media agencies and contracting authorities.
Ocean Outdoor Nederland is part of Ocean Outdoor Limited with offices in the United Kingdom, Sweden, Finland, Denmark and Germany.