Ocean wins tender Amsterdam Zuid WTC again
After a few months of absence, a large digital screen will be placed at Amsterdam South WTC in early 2021. Until February, Ocean operated this popular and beloved screen, where many advertisers have shone for years.
At the beginning of January, a 37-m2 digital screen will be placed in the heart of the Zuidas. This week, the Municipality of Amsterdam and Ocean Outdoor Nederland signed a multi-year contract for this purpose.
This striking location attracts a unique target group. The business district in Amsterdam houses many large national and international companies with associated sports and study facilities, various retailer and an attractive catering range. Amsterdam Zuid station is the fastest growing station in the Netherlands and is the second-largest station in Amsterdam in terms of passengers, currently with 73,000 travellers per day. The area is in full development and has the ambition to develop into the second centre of Amsterdam, a prime location where working, living and facilities are combined with a strong international character.
Ocean again invests in a state-of-the-art digital screen of 37m2. The screen will be used for commercial media exploitation and serve as a communication platform for the Municipality of Amsterdam, Zuidasdok and its partners:
Jaco Perlot, Strategy and Environment director of Zuidasdok – “In the next few years, we’ll be working on a new Amsterdam Zuid station and the development of Zuidas as a mixed residential and business district. With this screen, we have two-thirds of the airtime at our disposal. We’re pleased we can continue to inform our visitors about our work.”
Xavier Tilman Joint Managing Director Ocean Outdoor Nederland – We’re extremely pleased to be able to continue the pleasant collaboration with the Municipality of Amsterdam. The screen on the Zuidas is one of the first large-format digital screens in the Netherlands and we are therefore extremely proud that we can continue to operate it. We strive to develop attractive programming that seamlessly matches the interests of the target group, as well as the communication needs of the Municipality itself.”
Ocean Outdoor Nederland
Ocean Outdoor Nederland is the market leader in Digital-Out-of-Home (read: DOOH), the fast-growing specialisation within Out-of-Home. With a national network of 164 locations and 286 screens along motorways and in the cities, we reach millions of people each day.
Ocean Outdoor Nederland attaches great importance to quality and innovation. That is why we continuously invest in the latest DOOH technology and research opportunities for advertisers, media agencies and contracting authorities.
Ocean Outdoor Nederland is part of Ocean Outdoor Limited with offices in the United Kingdom, Sweden, Finland, Denmark and Germany.