News

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<h2>Red-backed shrike, ringed plover and other unknown birds get half a million euros to make themselves more famous</h2>
The Netherlands Society for the Protection of Birds wins campaigning in 20 cities on Ocean Outdoor&rsquo;s large digital screens. Increasing awareness of modest and oppressed birds is the key theme.
Amsterdam, 19 October 2021 |What started with an idea from communication agency KesselsKramer, which set to work with a briefing devised by itself, resulted in huge profits for modest and unknown bird species. Under the guise of &lsquo;to know is to appreciate&rsquo;, the idea arose to immodestly seek a lot of attention for modest birds. The Netherlands Society for the Protection of Birds became enthusiastic and it was decided to submit the idea for the Ocean Outdoor Digital Creative Competition Amsterdam, in the non-profit category. The result was first prize, 500,000 euros in media value.
<h3>Modest birds</h3>
Urban people currently know more car makes than bird species, which is an unfavourable development for the unknown species. Urbanisation, recreational pressure and large-scale agricultural land use, among other things, are making the habitat of many birds in the Netherlands increasingly smaller. They come under pressure and become less visible. But the greater the awareness of something, the greater the appreciation for it, according to advertising scientists. And we tend to care for anything we appreciate. All the more reason to use digital outdoor advertising &ndash; which can display immense moving images &ndash; for this campaign to bring the species that need it to the attention of the general public.
<h3>Campaign</h3>
In the messages, various birds, such as the red-backed shrike and redshank, show themselves from their most beautiful and iconic side, as if it were an advertisement for the latest smartphone. This way, they capture the attention of a wide audience and help to teach passers-by more about birds. Familiarity with and knowledge of birds are the first steps towards protection. And that is necessary to maintain the diversity of species for a healthy habitat and biodiversity in the Netherlands.
The campaign for the Netherlands Society for the Protection of Birds uses one of Ocean&rsquo;s innovative tools &ndash; Interactive Augmented Reality. This platform makes the digital birds seem to walk among the people and follow the passers-by.

We want to be seen more. Will you follow us?

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<h3>mijnvogelvinder.nl</h3>
mijnvogelvinder.nl 
The Netherlands Society for the Protection of Birds has launched the online tool mijnvogelvinder.nl for those who want to go a step further after their first acquaintance with the birds. This handy web app quickly shows which bird areas are near the user, which birds can be discovered there, how they can be recognised and what sounds they make. It makes up a little for the decreasing attention that is being paid to bird species at schools.
&ldquo;The competition was an excellent opportunity to highlight the vulnerability of endangered birds in a different, positive way,&rdquo; says Matthijs de Jongh, a partner at KesselsKramer. &ldquo;It started with the question of what these birds themselves would do to boost their name recognition and appreciation among a wide audience. Making full use of the city locations and digital possibilities offered by the huge screens. The fact that the judges described the entry as a &lsquo;gift to the public&rsquo; was a fantastic incentive&rdquo;
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<h3>About the birds</h3>
Four birds are used in the campaign: the blue-headed wagtail; the red-backed shrike, recognisable by his Zorro mask; the ringed plover, with its orange bill running back and forth on the beaches of the Wadden and Zeeland Delta; and the redshank. These four represent the, unfortunately, many species that are on the red list. Birdlife International recently released an <a href="https://www.vogelbescherming.nl/actueel/bericht/1-op-de-5-vogelsoorten-in-europa-met-uitsterven-bedreigd">alarming</a> update about this.
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<h3>About the Netherlands Society for the Protection of Birds</h3>
The Netherlands Society for the Protection of Birds is an independent nature conservation organisation with more than 160,000 members. The Society stands up for birds that live in the wild and their habitats. In the Netherlands and across the world. We work on better protection for birds through projects, campaigns, lobbying and collaboration. Some of our successes include the return of the stork, kingfisher and barn owl. &ndash; <a href="https://www.vogelbescherming.nl/">vogelbescherming.nl</a>

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<h3>About KesselsKramer</h3>
Founded in 1996 by Erik Kessels and Johan Kramer, KesselsKramer is a design and communication agency based in Amsterdam, London and Los Angeles. KesselsKramer mainly advertises &ldquo;for people who don&rsquo;t like advertising&rdquo; and is responsible for campaigns for brands such as Bever, Timberland, citizenM and Fairphone. &ndash; <a href="https://www.kesselskramer.com/">kesselskramer.com</a>
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<h3>About Ocean Outdoor</h3>
Ocean Outdoor Nederland is the market leader in Digital-Out-of-Home (read: DOOH), the fast-growing specialisation within Out-of-Home. With a national network of 195 locations and 335 screens along motorways and in the cities, we reach millions of people each day. Ocean Outdoor Nederland attaches great importance to quality and innovation. That is why we continuously invest in the latest DOOH technology and research opportunities for advertisers, media agencies and contracting authorities. Ocean Outdoor Nederland is part of Ocean Outdoor Limited with offices in the United Kingdom, Sweden, Finland, Denmark and Germany.
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Credits
<ul>
<li>Creation: KesselsKramer</li>
<li>Customer: The Netherlands Society for the Protection of Birds</li>
<li>Animation: PlusOne Amsterdam</li>
<li>Outdoor/ AR media: Ocean Outdoor</li>
<li>Illustrator: Elwin van der Kolk</li>
</ul>

If you have any questions or are interested in an interview with the Netherlands Society for the Protection of Birds, Ocean Outdoor or KesselsKamer, please contact:
Ottalie Westerink:
<a href="mailto:ottalie@kesselskramer.com">ottalie@kesselskramer.com</a> 
+316 1324 0366
Marlies Smits:
<a href="mailto:marlies.smits@oceanoutdoor.nl">marlies.smits@oceanoutdoor.nl</a> 
+316 1076 6161
&nbsp;
For additional images <a href="https://kesselskramer.wetransfer.com/downloads/89c63574bbeea1ed9e22514875853a8120211019083147/ffed59">click here</a>.

NOTE TO THE EDITORS

We want to be seen more.  Will you follow us?

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Ocean DCCAmsterdam winner the Netherlands Society for the Protection of Birds is live with its Augmented Reality campaign! Read the full press release here.

Press release DCC Vogelbescherming - Ocean

Ocean

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Westfield Mall of the Netherlands, 30 September 2021 &ndash; Since the opening of the Mall, Ocean has operated 49 digital screens here. With the arrival of the new &lsquo;The Unlimited&rsquo; digital screen, Ocean is expanding its portfolio and thus reinforcing its unique proposition.
In addition to the current screens &ndash; Carousel &ndash; The Entrance &ndash; Large Format Landscape &ndash; 44 Digital Totems &ndash; there is now also The Unlimited. This unique screen is 28m&sup2; in size, fully interactive and perfect to use for our specials, Deepscreen&trade;, AR or Speechbubbles. Thanks to the location of the screen, it is very suitable for activations. For instance, a dedicated campaign with promotion, your own stand in front of the screen, the distribution of goodies, a photo booth, etc. At Ocean Labs, we come up with technical and creative suggestions and we are happy to assist in setting up activations.
Xavier Tilman, Managing Director Ocean Outdoor Nederland &ndash; &ldquo;The launch of The Unlimited in the wonderful Westfield Mall of The Netherlands is a new chapter in the history of Digital Out of Home. 
The Unlimited is a unique proposition in which everything that makes Digital Out of Home so powerful comes together and nothing is left to the imagination. The 28-m&sup2; full-motion screen in the heart of Westfield Mall of the Netherlands contains state-of-the-art technology that makes it possible to realise various forms of interaction, including augmented reality and interactive gaming. 
Deepscreen&trade; technology, successfully introduced recently, with which 3D campaigns can be shown and expressions truly come to life, is also possible. To further increase the effectiveness of campaigns, Ocean also offers the possibility to combine screen deployment with promotional activation for the screen. A unique opportunity for advertisers to add low-threshold impact to a campaign in an inspiring shopping environment.&rdquo;

Westfield Mall of the Netherlands is grand and spectacular. The Mall gives visitors a &lsquo;360 degree experience&rsquo;. Here, you will find hundreds of shops with three-dimensional shop windows, a Kinepolis cinema with eleven screens, an indoor fresh food market, bowling alleys, an Instagram museum and other leisure attractions. This new and fully covered shopping and experience mall of 117,000 m&sup2; is definitely worth a visit.

Westfield Mall of the Netherlands

Ocean Outdoor Nederland is the market leader in Digital-Out-of-Home (read: DOOH), the fast-growing specialisation within Out-of-Home. With a national network of 195 locations and 335 screens along motorways and in the cities, we reach millions of people each day. Ocean Outdoor Nederland attaches great importance to quality and innovation. That is why we continuously invest in the latest DOOH technology and research opportunities for advertisers, media agencies and contracting authorities. Ocean Outdoor Nederland is part of Ocean Outdoor Limited with offices in the United Kingdom, Sweden, Finland, Denmark and Germany.
Would you like to know more about the advertising options? Contact us via: <a href="mailto:sales@oceanoutdoor.nl">sales@oceanoutdoor.nl</a> of +31(0)20 210 6072. 
If you have any questions, please contact Marlies Smits: <a href="mailto:marlies.smits@oceanoutdoor.nl">marlies.smits@oceanoutdoor.nl</a> of +316 1076 6161.

Ocean Outdoor Nederland

Westfield Mall of the Netherlands The Unlimited

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New digital screen for Ocean: Westfield Mall of the Netherlands The Unlimited. Read the entire press release here.

Press release Westfield Mall of the Netherlands The Unlimited - Ocean

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Amsterdam, 17 June 2021 &ndash; After three months, the very first winners of the Ocean Digital Creative Competition Amsterdam will finally be announced this afternoon at 16:30. Through an online award show, you&rsquo;ll find out who will win the top prize of &euro;500,000 in gross media value.
This year marks the first time that Ocean Outdoor Nederland, in collaboration with Adformatie, will be organising the Ocean Digital Competition in Amsterdam. A competition that revolves around the most unique and creative idea in Digital Out-of-Home in the categories Commercial and Non-Profit and a competition in which anyone with a creative idea was able to participate. The nominees, per category, have a chance to win &euro;500,000, &euro;250,000 and &euro;100,000 in gross media value.
The online award show, during which we announce the numbers 1, 2 and 3 in a unique way, will take place this&nbsp;afternoon at 16:30&nbsp;plaats. Keep an eye on&nbsp;<a href="https://youtu.be/6YGC5_eG7fE">Ocean YouTube</a>!
Marlies Smits, head of marketing&nbsp;&ndash; &ldquo;One of our biggest wishes was to get going with the Ocean Digital Creative Competition when we became part of the Outdoor Ocean brand late 2019! The target; taking the DOOH medium to a higher level with the help of creatives, digital and innovative specialists, advertisers and experts from the media. Searching for the limits, putting the medium in its strongest position and letting it come into its own.&rdquo;
Meindert van den Heuvel, managing director Ocean&nbsp;&ndash; &ldquo;We&rsquo;re very proud of this first edition of the Ocean Digital Creative Competition. A great jury, an overwhelming number of entries and fantastic winners. Adformatie boosted publicity and Susanne is a wonderful host. Capitola and UBERKRAFT studios were responsible for the cool nomination announcement and award show film. In short, we couldn&rsquo;t have wished for a better start with this competition. We look forward to realising the winning campaigns as soon as possible and are ready for the next edition!&rdquo;
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<h2>De online award show</h2>
Without the great collaboration with Capitola and Uberkraft, we would not be able to present the online award. Capitola is the ultimate digital agency that works in the world of 3D design and art direction and specializes in the fields of Virtual and Augmented Reality. With in-house coders and creatives, they find the perfect way to interact and engage with your audience. Take a look at the website of<a href="https://capitola.nl/">Capitola</a>&nbsp;and find out what they can do.&nbsp;<a href="https://uberkraftstudios.fangage.com/">UBERKRAFT studios</a>&nbsp;located right in the heart of the De Pijp district, is the ultimate walk-in studio to record live and offline streams, podcasts and product videos. Gaming, DJ sets, webinars and so much more. Together, they create the most fantastic things.
&nbsp;
<h2>The nominees</h2>
Did you miss the announcement of the nominees and want to find out? The jury announced the nominees on 3 June. <a href="https://ar.oceanoutdoor.nl/">Click here</a>,&nbsp;because the jury will tell you in person.
If it doesn&rsquo;t work right away, go to the settings on your mobile, settings for Safari, settings for websites and under &lsquo;Camera&rsquo; change the setting to question. Now it will work!

The award show of the Digital Creative Competition Amsterdam is held today.

TODAY IS THE DAY!

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The award show of the Digital Creative Competition Amsterdam is held today, 17 June 2021. We finally know who the winners are. Read the press release here.

Award show Ocean DCC Amsterdam - Ocean

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Amsterdam, 3 June 2021 &ndash; And the nominees are&hellip; After long deliberation, the jury has selected the nominees for the very first Ocean Digital Creative Competition Amsterdam. It was up to the jury to choose the most unique and creative ideas in Digital Out-of-Home from the 74 entries. The nominees have a chance to win &euro;500,000, &euro;250,000 and &euro;100,000 in gross media value in two categories.
On 27 May, the eleven judges gathered at Ocean Outdoor&rsquo;s Amsterdam office to judge the 74 entries in the Commercial (55 entries) and Non-Profit (19 entries) categories. After an afternoon of pondering, capped off with heated debates 
Inge Ligthart, CEO Dawn &ndash;&nbsp;&ldquo;It&rsquo;s good to see all these creators used the possibilities of the digital outdoors so smartly. Sometimes for awareness, sometimes for good and even better; sometimes the message became a service in itself. That&rsquo;s true creativity&rdquo;.
Joris Kuijpers, Founder/Creatief Directeur, The Family Amsterdam &ndash;&nbsp;&ldquo;For a change, let&rsquo;s look at the best idea and application rather than the best purpose.&rdquo;
In times like this, when we can&rsquo;t go out shopping together, we&rsquo;ve opted for a special collaboration with Capitola and Uberkraft to give substance to the announcement of the nominations and the award show on 17 June.
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The nominees of the very first Ocean Digital Creative Competition Amsterdam have been announced!

Are you one of the nominees? <a href="https://ar.oceanoutdoor.nl/">Click here</a>, because the jury will tell you in person!! 
If it doesn&rsquo;t work right away, go to the settings on your mobile, settings for Safari, settings for websites and under &lsquo;Camera&rsquo; change the setting to question. Now it will work!

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Cees Dingler, MD/Creative Director Capitola &ndash; &ldquo;Augmented Reality used to be activated with an app, which was quite a hurdle. As of this year, we&rsquo;re making it possible to activate the technology via your web browser. This way, brands can finally reach the masses and use AR as a campaign tool. At the beginning of this year, we placed Lillian Marijnissen SP with the voter in his living room. The click rate of this turned out to be very high. What we created in a short time together with Ocean is a basic application, but much more is possible, of course, such as interaction with your virtual environment, gaming and links to market places.&rdquo;
<h2>The first Ocean Digital Creative Competition Amsterdam</h2>
This year marks the first time that Ocean Outdoor Nederland, in collaboration with Adformatie, has launched the very first digital competition in the Netherlands. This competition is all about the most unique and creative idea in Digital Out-of-Home. The competition in which everyone with a good idea could compete for the top prize of &euro;500,000 gross media value.
The jury consists of people with a background in creation, digital, technology, media or marketing who have all have a proven track record. We are proud to present the judges:
<ul>
<li>Carolien van &lsquo;t Hek &ndash; CEO UM Nederland</li>
<li>Caroline van Turennout &ndash; Marketing &amp; e-Commerce Director Zeeman</li>
<li>Cees Dingler &ndash; MD/Creative Director Capitola</li>
<li>Gerard Ghazarian &ndash; Founder Candid</li>
<li>Inge Ligthart &ndash; CEO Dawn</li>
<li>Joris Kuijpers &ndash; Founder/Creatief Directeur, The Family Amsterdam</li>
<li>Lydi Siebers &ndash; CMO Benelux HelloFresh</li>
<li>Maddie Raedts &ndash; Founder, IMA &amp; Global Head of Social for Fashion &amp; Luxury, MediaMonks</li>
<li>Max Pinas &ndash; Creative director Dept Agency</li>
<li>Mervyn ten Dam &ndash; Creative Director dentsuACHTUNG!</li>
<li>Patrick de Laive &ndash; Founder &amp; CPO TNW</li>
</ul>

The award show during which the winners of the very first Ocean Digital Creative Competition Amsterdam will be announced, will be held on 17 June.
If you have any questions, please contact us at <a href="mailto:dccamsterdam@oceanoutdoor.nl">dccamsterdam@oceanoutdoor.nl</a> or call Marlies Smits: +316 1076 6161.

De award show

And the nominees are...

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And the nominees are... Check here if you are one of the nominees of the Ocean Digital Creative Competition Amsterdam.

And the nominees are... - Ocean

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Amsterdam, 26 May 2021 &ndash; The first five brands to use the Ocean Blue Fund have been announced: MUD Jeans, LEEV, Qredits, Fairphone and The Flower Farm.
The goal of the Ocean Blue Fund is to help companies that make a positive impact to grow faster. By making a national media network available under special conditions. The Ocean Blue Fund is a long-term fund and has a minimum term of 3 years.
The reason for this new fund was the success of the SME Support Fund, which Ocean set up last year when the Corona crisis broke out.
Meindert van den Heuvel, managing director Ocean &ndash; &ldquo;Last year, more than 250 enterprises used our SME Support Fund. Many of these enterprises were relatively young with &lsquo;newer&rsquo; and &lsquo;more sustainable&rsquo; propositions: from electric bicycles to convenience stores, from sustainable clothing to fairer food. Which at that moment certainly, but also in general, could use a helping hand. We now want to structurally provide that support, specifically for these enterprises.&rdquo;
Ocean is working closely with Social Enterprise NL for this new fund. A foundation that connects and strengthens social entrepreneurs. To be eligible for the Blue Fund, enterprises must be affiliated with Social Enterprise NL and meet the membership criteria.
Stefan Panhuijsen, directeur Social Enterprise NL &ndash; &ldquo;Thanks to the Blue Fund, social enterprises can increase their visibility and, as such, their impact. That&rsquo;s extremely important, because now that the end of the corona crisis is in sight, we must not return to business as usual, but to an inclusive, poverty-free and circular economy. Social enterprises are at the forefront of this movement. We&rsquo;re therefore very proud of the collaboration with Ocean.&rdquo;
The Ocean Blue Fund&rsquo;s launching partners come from different categories and are also in different phases of development. What they have in common is that their products help to solve a social problem. And they could use a reputation among the general public.
Marcel van Wing, founder The Flower Farm &ndash; &ldquo;In the world of sustainable enterprises, it&rsquo;s often very difficult to create the mass needed for a healthy business model. That&rsquo;s a shame because only with volume does a sustainable initiative get the impact it deserves. That&rsquo;s why the Ocean Blue Fund initiative is so good. It gives entrepreneurs the opportunity to grow to the scale necessary to be a healthy company.&rdquo;
Companies that want to make use of the Ocean Blue Fund can contact Maurice Noten: <a href="mailto:maurice.noten@oceanoutdoor.nl">maurice.noten@oceanoutdoor.nl</a>.
For other questions, please contact Marlies Smits: <a href="mailto:marlies.smits@oceanoutdoor.nl">marlies.smits@oceanoutdoor.nl</a> of +316 1076 6161.

Ocean launches the Ocean Blue Fund in collaboration with Social Enterprise NL.

Ocean Outdoor Nederland
Ocean Outdoor Nederland is the market leader in Digital-Out-of-Home (read: DOOH), the fast-growing specialisation within Out-of-Home. With a national network of 190 locations and 331 screens along motorways and in the cities, we reach millions of people each day. 
Ocean Outdoor Nederland attaches great importance to quality and innovation. That is why we continuously invest in the latest DOOH technology and research opportunities for advertisers, media agencies and contracting authorities. 
Ocean Outdoor Nederland is part of Ocean Outdoor Limited with offices in the United Kingdom, Sweden, Finland, Denmark and Germany.
About Social Enterprise NL
<a href="https://www.social-enterprise.nl/over-social-enterprise-nl">Social Enterprise NL</a> is a national network organisation and driver of the growing movement of social entrepreneurs who aim to improve the world with money as a means, not a goal. Social Enterprise NL connects and strengthens these social enterprises and ensures visibility and publicity, better laws and regulations and activation of stakeholders at municipal, regional and national levels.

Ocean launches the Ocean Blue Fund

Launching partners for Ocean Blue Fund announced. Ocean is launching the Ocean Blue Fund in collaboration with Social Enterprise NL. Read the entire press release.

Launching partners for Ocean Blue Fund announced - Ocean

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<h2>Ocean Outdoor and FD Mediagroep join forces: the financial and economic news on digital screens throughout the Netherlands</h2>
Amsterdam, 4 May 2021 &ndash; FD Mediagroep and Ocean Outdoor will jointly inform everyone in real time of financial and economic news. From now on, the latest financial news can be followed on the digital screens along the highways, around public transport and in city centres.
FD Mediagroep wants to inform consumers on a daily basis of the latest financial and economic news by means of print, digital and audio media. As of today, FD Mediagroep has also added Digital Out of Home (read: DOOH) screens.
Xavier Tilman, Managing Director Ocean Outdoor&nbsp;&ndash; &ldquo;The power of digital is the flexibility to be able to coordinate real-time communication with reaching a specific target group. A communication message is therefore not only relevant but also very effective. Based on relevance, Ocean Outdoor has been integrating appealing quality content into its programming for many years. Ocean develops this content in close collaboration with several high-quality content partners such as De Persgroep, Rotterdam city poet Derek Otte, Netherlands Institute for Sound and Vision, WeTransfer and Barry Pirovano. However, up-to-date qualitative financial content was still lacking in the programming. This collaboration can now give substance to that.&rdquo;

Job van Wagensveld, Commercieel Directeur FD Mediagroep&nbsp;&ndash; &ldquo;FD Mediagroep and Ocean Outdoor have been collaborating for quite some time now. The beauty of this plan is that everyone&rsquo;s a winner. The consumer receives short financial and economic news at Ocean Outdoor&rsquo;s top locations, so he&rsquo;s better informed at all times. In addition to commercial messages, Ocean Outdoor also offers journalistic content from FD and BNR and can be more sticky if all goes well. FD and BNR will add a DOOH screen to the existing range of digital, audio and print media and hopefully create an extra bond with users. We&rsquo;re very much looking forward to this new step in the collaboration and will of course closely monitor the results and how users react.&rdquo;
For other questions, please contact Marlies Smits:&nbsp;<a href="mailto:marlies.smits@oceanoutdoor.nl">marlies.smits@oceanoutdoor.nl</a>&nbsp;of +316 1076 6161.

Ocean Outdoor Nederland is the market leader in Digital-Out-of-Home (read: DOOH), the fast-growing specialisation within Out-of-Home. With a national network of 190 locations and 331 screens along motorways and in the cities, we reach millions of people each day. 
Ocean Outdoor Nederland attaches great importance to quality and innovation. That is why we continuously invest in the latest DOOH technology and research opportunities for advertisers, media agencies and contracting authorities. 
Ocean Outdoor Nederland is part of Ocean Outdoor Limited with offices in the United Kingdom, Sweden, Finland, Denmark and Germany.

Ocean Outdoor and FD Mediagroep join forces

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Ocean Outdoor en FD Mediagroep slaan handen ineen: het financieel economisch nieuws op schermen door heel Nederland.Lees hier het hele persbericht.

Ocean Outdoor and FD Mediagroep join forces - Ocean

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Amsterdam, 13 April 2021 &ndash; Ocean Outdoor Nederland launches the very first Digital Creative Competition Amsterdam in collaboration with Adformatie. The ultimate competition is all about the most unique idea in Digital Out-of-Home. Advertising agencies, media agencies, design studios, digital agencies, brands, basically anyone can compete for the top prize of &euro;500,000.
Ocean Outdoor Nederland launches the very first Digital Creative Competition Amsterdam in collaboration with Adformatie. The ultimate competition is all about the most unique idea in Digital Out-of-Home. Advertising agencies, media agencies, design studios, digital agencies, brands, basically anyone can compete for the top prize of &euro;500,000.
Meindert van den Heuvel &ndash; Managing Director Ocean Outdoor Nederland: &ldquo;Pushing creative boundaries in DOOH. That&rsquo;s the goal of Ocean and this competition. Entering is easy and the prizes are spectacular. To select the best concepts, we have a fantastic jury line-up for this first edition. A refined mix of creation, technology, digital, media and marketing. We&rsquo;re proud to set up this new competition in the Netherlands together with Adformatie.&rdquo;

For the competition, Ocean is looking for creative concepts that make full use of the possibilities and push the boundaries within Digital Out of Home. Are you this groundbreaking agency or have you been walking around with the perfect campaign idea for years? Then take part and submit your idea to <a href="mailto:dccamsterdam@oceanoutdoor.nl">dccamsterdam@oceanoutdoor.nl</a>before Friday 21 May 2021, 23:59.
Entries will be judged by the jury within two categories, namely commercial and non-profit. In both categories, the numbers one, two and three win an amount in gross media value. Amounts that are fully usable on the digital screens of Ocean Outdoor Nederland! 
The jury consists of people with a background in creation, digital, technology, media or marketing who have all have a proven track record. We are proud to present the judges:
<ul>
<li>Carolien van &lsquo;t Hek &ndash; CEO UM Nederland</li>
<li>Caroline van Turennout &ndash; Marketing &amp; e-Commerce Director Zeeman</li>
<li>Cees Dingler &ndash; MD/Creative Director Capitola</li>
<li>Gerard Ghazarian &ndash; Founder Candid</li>
<li>Inge Ligthart &ndash; CEO Dawn</li>
<li>Joris Kuijpers &ndash; Founder/Creatief Directeur, The Family Amsterdam</li>
<li>Lydi Siebers &ndash; CMO Benelux HelloFresh</li>
<li>Maddie Raedts &ndash; Founder, IMA &amp; Global Head of Social for Fashion &amp; Luxury, MediaMonks</li>
<li>Max Pinas &ndash; Creative director Dept Agency</li>
<li>Mervyn ten Dam &ndash; Creative Director dentsuACHTUNG!</li>
<li>Patrick de Laive &ndash; Founder &amp; CPO TNW</li>
</ul>
In 2010, Ocean Outdoor UK hosted the first Digital Creative Competition to encourage and accelerate new opportunities in screen advertising. Ten editions later, technology has transformed outdoor advertising from static to subtle motion, full motion, interactive, live streaming, augmented reality and 3D simulations. And the first Digital Creative Competition in the Netherlands will take place.
More information:
Go to the page <a href="https://www.oceanoutdoor.nl/dccamsterdam/">Digital Creative Competition</a> and read all about Ocean Digital Creative Competition Amsterdam or contact us by e-mail via <a href="mailto:dccamsterdam@oceanoutdoor.nl">dccamsterdam@oceanoutdoor.nl</a> or call Marlies Smits: +316 1076 6161.

The Digital Creative Competition Amsterdam

The very first Ocean Digital Creative Competition Amsterdam

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Ocean launches the first Ocean Digital Creative Competition in collaboration with Adformatie. Read the entire press release here.

The very first Ocean Digital Creative Competition Amsterdam - Ocean

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Westfield Mall of the Netherlands, 23 March 2021 &ndash; Ocean is proud to announce that the entire network of digital screens in Westfield Mall of the Netherlands is operational. Westfield Mall of the Netherlands has opened its doors and the 49 digital screens are officially live.

Full digital Ocean network live in Westfield Mall of the Netherlands

Last week, Westfield Mall of the Netherlands opened the all-new experience, an all-encompassing, unique, innovative shopping, dining, leisure and entertainment destination in the heart of the Randstad conurbation, Leidschendam. From brunch to shopping, from catching a film to extensive dining, the experience is central at this mall. In addition to 280 shops, this new and fully covered shopping and experience mall of 117,000 m&sup2; &lsquo;with a four-star service level&rsquo; also houses a mega cinema, a bowling alley, the Gamestate arcade hall and Instagram museum Youseu.

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Spread throughout the mall are 22 digital totems (17 inside and 5 outside). Both sides of the totems are flanked by a digital full-motion screen of 2m&sup2;. The use of this network guarantees multiple touch points with consumers.
The most iconic proposition is the &lsquo;Carousel&rsquo;, the only one of its kind in the Netherlands. It is an imposing 17-m&sup2; double-sided screen that is suspended from the ceiling and rotates slowly. This rotating full-motion screen hangs in the middle of the central plaza and contributes to the unique experience of the consumers.

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In addition, there are also two unique large format digital eye-catchers in the mall: the &lsquo;Large-Format Landscape&rsquo; of 20m&sup2; and the &lsquo;Large-Format Portrait&rsquo; of 28m&sup2;, both of which are ideal for innovative campaigns.
&ldquo;No one needs to wonder what retail will look like in the future. You can experience that now that Westfield Mall of the Netherlands is open. No expense has been spared to turn shopping into a true experience. Ocean Outdoor is a proud partner of Westfield Mall of the Netherlands and will operate 49 iconic digital screens in the mall. 
We offer advertisers an unprecedented network for reaching very interesting target groups. In addition, Westfield will be central to Ocean Outdoor&rsquo;s digital innovation strategy. Many new (possibly interactive) media concepts will be launched from Westfield Mall of the Netherlands. We&rsquo;re looking forward to a great continuation of the wonderful collaboration with Unibail Rodamco Westfield with the aim of making Westfield Mall of the Netherlands a great success together!&rdquo; &ndash; Xavier Tilman, Managing Director Ocean Outdoor.

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&ldquo;Completely different from other shopping centres in the Netherlands, partly because of the arrival of various flag ship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience and service are key at Westfield, so we sat down with every retailer to create a unique experience within the Mall&rdquo; says Teun Koek, Project Director Westfield Mall of the Netherlands

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Sfeerfilm Westfield-2

&ldquo;Completely different from other shopping centres in the Netherlands, partly because of the arrival of various flag ship stores, the high-quality architecture, distinctive catering establishments, special events and a wide range of leisure. Experience and service are key at Westfield, so we sat down with every retailer to create a unique experience within the Mall&rdquo; says Teun Koek, Project Director Westfield Mall of the Netherlands
If you want to know more about the advertising options, please contact us at <a href="mailto:sales@oceanoutdoor.nl">sales@oceanoutdoor.nl&nbsp;</a>.
For other questions, please contact: 
Marlies Smits:&nbsp;<a href="mailto:marlies.smits@oceanoutdoor.nl">marlies.smits@oceanoutdoor.nl</a>&nbsp;of +316 1076 6161.

Ocean network live in Westfield Mall of the Netherlands

The fully digital Ocean network live in Westfield Mall of the Netherlands. Read the entire press release here! Ocean Outdoor Nederland.

Ocean network live in Westfield Mall of the Netherlands - Ocean

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LifeguardTower_OVerzicht_Website

Amsterdam, March 2021 &ndash; Ocean dominates the A2 motorway, one of the main arteries through the Netherlands. In total, Ocean now has 19 locations along the A2 and can reach almost 20 million people every week. In addition to the Bijenhotel, the most sustainable roadside billboard in the Netherlands, a unique proposition went live again this week.
As of today, you will find the newest proposition of Ocean Outdoor Nederland at Utrecht junction Oudenrijn A2/A12. This double-sided location has a digital side towards Utrecht/Amsterdam and a conventional side towards Den Bosch, both 100m2. The arrival of this unique new location will further enrich Ocean&rsquo;s portfolio and further strengthen its position as the largest digital OOH player.
Meindert van den Heuvel, Managing Director Ocean Outdoor: &ldquo;Iconic screen locations with superior coverage. That&rsquo;s Ocean in six words. This new screen fits seamlessly into the list of our latest developments: Westfield Mall of the Netherlands, Zuid WTC and the Bijenhotel along the A2.&rdquo;
If you want to know more about the advertising options, please contact us at<a href="mailto:sales@oceanoutdoor.nl">sales@oceanoutdoor.nl </a>.
For other questions, please contact 
Marlies Smits:&nbsp;<a href="mailto:marlies.smits@oceanoutdoor.nl">marlies.smits@oceanoutdoor.nl</a>&nbsp;of +316 1076 6161.

Ocean once again introduces a unique proposition along the A2

Ocean Outdoor Nederland is the market leader in Digital-Out-of-Home (read: DOOH), the fast-growing specialisation within Out-of-Home. With a national network of 164 locations and 286 screens along motorways and in the cities, we reach millions of people each day. 
Ocean Outdoor Nederland attaches great importance to quality and innovation. That is why we continuously invest in the latest DOOH technology and research opportunities for advertisers, media agencies and contracting authorities. 
Ocean Outdoor Nederland is part of Ocean Outdoor Limited with offices in the United Kingdom, Sweden, Finland, Denmark and Germany.

Unique proposition on the A2

Ocean once again introduces a unique proposition along the A2. Read the entire press release here. Please feel free to contact us about advertising at Ocean.

Ocean once again introduces a unique proposition along the A2 - Ocean

You can read the latest news from Ocean Nederland here. If you want to find about what we can do for you, please feel free to contact us.

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Ocean network live in Westfield Mall of the Netherlands

Ocean once again introduces a unique proposition along the A2