On Thursday 3 October at 17:00, the moment was finally there; after months of preparation, Interbest and Ngage Media will now continue as Ocean Nederland.
The merger of Interbest and Ngage Media to form Ocean Nederland will create the largest digital OOH media operator in the Netherlands. With 285 large-format screens in 168 locations, Ocean has a national proposition with a daily reach of more than 20 million contacts. Real-time data makes it possible to draw attention to brands at the right time, in the right place and to the right target group. And monitoring and tracking of creative campaigns ensure results can be analysed and optimised. The launch event marked the start of the introduction campaign The Urge to Show.
Meindert van den Heuvel, Managing Director: “The Urge to Show is the feeling well-known to every advertiser. The desire and the thrill when you can’t wait to show your campaign to the world. Ocean understands that desire better than anyone. And our entire network is set up for that: the most beautiful screens in the best locations with the latest technologies.”
From the beginning of 2020, Ocean Nederland will work from a new office in Amsterdam. As a digital market leader, Ocean is committed to promoting the versatility and effectiveness of DOOH. The coming period will therefore be marked by, among other things, a renewed pricing strategy that facilitates cross-media deployment. We will invest in new data, technologies and research. And the Ocean Creative Contest (very successful in the UK) will be organised in Amsterdam in the spring of 2020.
Xavier Tilman, Managing Director: “The start of Ocean in Nederland is a new chapter in DOOH in many respects. With a nationwide network, a fantastic team and a lot of energy, we want to realise our ambitions together with advertisers and agencies.”
Ocean Outdoor Limited
Ocean Outdoor Limited is the parent company of Ocean Nederland. Ocean is the market leader in the UK in DOOH with screens in the largest and most important cities in the UK (England and Scotland). In addition to the acquisition of Ngage Media, Interbest and Beyond, from now on Ocean Netherlands, Ocean recently announced the acquisition of Visual Art Media. As such, we are expanding the network in Northern Europe to Sweden, Denmark, Finland and Germany.
For questions, please contact:
Marlies Smits: firstname.lastname@example.org of 06 1076 6161.