Ocean Outdoor and FD Mediagroep join forces: the financial and economic news on digital screens throughout the Netherlands
Amsterdam, 4 May 2021 – FD Mediagroep and Ocean Outdoor will jointly inform everyone in real time of financial and economic news. From now on, the latest financial news can be followed on the digital screens along the highways, around public transport and in city centres.
FD Mediagroep wants to inform consumers on a daily basis of the latest financial and economic news by means of print, digital and audio media. As of today, FD Mediagroep has also added Digital Out of Home (read: DOOH) screens.
Xavier Tilman, Managing Director Ocean Outdoor – “The power of digital is the flexibility to be able to coordinate real-time communication with reaching a specific target group. A communication message is therefore not only relevant but also very effective. Based on relevance, Ocean Outdoor has been integrating appealing quality content into its programming for many years. Ocean develops this content in close collaboration with several high-quality content partners such as De Persgroep, Rotterdam city poet Derek Otte, Netherlands Institute for Sound and Vision, WeTransfer and Barry Pirovano. However, up-to-date qualitative financial content was still lacking in the programming. This collaboration can now give substance to that.”
Job van Wagensveld, Commercieel Directeur FD Mediagroep – “FD Mediagroep and Ocean Outdoor have been collaborating for quite some time now. The beauty of this plan is that everyone’s a winner. The consumer receives short financial and economic news at Ocean Outdoor’s top locations, so he’s better informed at all times. In addition to commercial messages, Ocean Outdoor also offers journalistic content from FD and BNR and can be more sticky if all goes well. FD and BNR will add a DOOH screen to the existing range of digital, audio and print media and hopefully create an extra bond with users. We’re very much looking forward to this new step in the collaboration and will of course closely monitor the results and how users react.”
For other questions, please contact Marlies Smits: email@example.com of +316 1076 6161.
Ocean Outdoor Nederland
Ocean Outdoor Nederland is the market leader in Digital-Out-of-Home (read: DOOH), the fast-growing specialisation within Out-of-Home. With a national network of 190 locations and 331 screens along motorways and in the cities, we reach millions of people each day.
Ocean Outdoor Nederland attaches great importance to quality and innovation. That is why we continuously invest in the latest DOOH technology and research opportunities for advertisers, media agencies and contracting authorities.
Ocean Outdoor Nederland is part of Ocean Outdoor Limited with offices in the United Kingdom, Sweden, Finland, Denmark and Germany.